Mosaic is a finance tool for making better business moves — automating data aggregation, analysis, and financial forecasting. In late 2021, we partnered to help them take charge of the Strategic Finance category with a new brand, voice, and web experience. To connect with their audience of finance leaders they needed to look and feel like a polished, confident, no-nonsense brand.
Easily recognised by its expert tone of voice and chess-styled visuals, Mosaic takes after its ideal user: the less meetings, more doing kinda folk. Tasked with bringing this new brand to life online, we built an experience to catch the eye of startups everywhere.